A/B Web Content Testing

• Type: Feature Request
• Status: Open
• Priority: Minor
• Resolution: Unresolved
• Affects Version/s: None
• Fix Version/s: None
• Component/s: Legacy, Legacy > Control Panel menu, Tools > Plugins SDK, WCM, WCM > Web Content Administration
• Labels:
  • A/BTesting
  • control
  • control-panel
  • marketing
  • workflow,
• Similar Issues: Show 4 results ; ;

  LPS-17629	Selecting a 'Web Content' in the 'Draft - State" or "Expired - State" w/ the 'Web Content Display' portlet will not display the 'Web Content' name.
  LPS-1651	Selenium Web Content Test Updates
  LPS-16135	Unable to use HTML in web content text box
  LPS-1233	Selenium Journal Tests converted to Web Content Tests

A/B testing where 2 or more pieces of web content are compared with the goal of having the user buy something or click on an ad.

User would create different web content for the test.

In Control Panel an A/B test would be created.

• select the web content to be served up 50% of the time for the duration of a week.
• set the Target URL that you want to keep track if the web content gets you there.

In Workflow

• select the A/B Test to serve up only the winner after a week of testing.

This could make LR more appealing to Marketing People

[Bradley Wood]

an Example of what A/B testing is http://www.google.com/websiteoptimizer/tour.html

[Jonas Yuan]

nice feature.

[Vitor Silva]

I have a lot of customer requests for this feature. For many companies its not a minor feature it's a must have.

[Randy Zhu]

In preparation for Ideation; we are merging New Feature and Improvement tickets into a singular ticket type called “Feature Request”. Additional information to follow soon.