View page metrics in a page (8)

• Type: Epic
• Status: In Development
• Priority: Major
• Resolution: Unresolved
• Affects Version/s: None
• Fix Version/s: None
• Component/s: Analytics > Page Analytics, Segmentation
• Labels:
  • fc_19_11
• Epic/Theme:
  • InContext_Page_Analytics
• Epic Status: To Do

How many people are viewing my content? Who are they? How are they engaging with the content? Where are they coming from? What are they moving on to do?

1. Persona

Content Author

Campaign Marketers

Designer

1. Show basic metrics

• Views
• Traffic Source
• Referrals
• Search terms
• Possbily Campaigns
• Engagement (Avg. Time on Page)

1. Create custom metrics

Custom metrics

• Filters on top of basic metrics
• *Example:* Track how many existing customers come to the page from a specific search term
• Custom click targets
• Track clicks on an element on a page

1. *Create and track goals for metrics*

Set a benchmark for the metric and get notified when a metric is met or not met

• Custom value and target date

1. Author Dashboard to track goals

• Dashboard of goals that you are 'following'
• List of all active content a user has authored