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Type:
Spike
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Status: Closed
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Priority:
Minor
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Resolution: Completed
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Affects Version/s: None
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Fix Version/s: None
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Component/s: Content Performance
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Epic Link:
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Epic/Theme:
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Sprint:TANGO| SP_20 | Sep18-Oct02, TANGO | SP_21 | Oct02-Oct16, TANGO | SP_22 | Oct17-Oct30, TANGO | SP_23 | Oct30-Nov13, TANGO | SP_24 | Nov13-Nov27
Motivation
The idea is to provide metrics in the same context of the page builder to help marketers to take decisions to improve the engagement of their websites. Goal based Experience Creation.
https://www.notion.so/In-Context-Page-Analytics-68816225a3e94b799daae9be9d1c6461
Research
Survey:
Link to the survey: https://docs.google.com/forms/d/e/1FAIpQLSdAhq2abS9CtPyN8H9KmiwvGPDjSnQRypJOMSGaXapLScWyXA/viewform?usp=sf_link
Analysis: https://docs.google.com/document/d/1IJCPKL07ue2R4DSa-mJ8-Xd7X1STdylMPxEzBhzfkfI/edit?usp=sharing
Interview:
Christine Reyes: https://docs.google.com/document/d/1d6ro8_f4IhU19VIBW_sFVGHMXqHvDFan8mv_kh1WBKg/edit?usp=sharing
Benchmark:
Based on the surveys and research on the internet: https://docs.google.com/document/d/1NjxNLQ00X9wyNJez14Vmk-yHNubtHPL7K-Jbz015PTk/edit?usp=sharing
Design:
Round 1 (Exploration):
Round 2:
Round 3:
Round 4: (Exploration 2)
As a result of the spike LPS-105052 new ideas for design appeared: https://www.figma.com/file/aB9PGMsXynWTZ7qjkA2hYc/LPS-101121-in-context-analytics-round-4?node-id=1061%3A245