According to this Usability report provided by the Research Team after making Usability Tests with some users, pain points and frustrating, confusing or difficult tasks were detected.
This document contains improves and proposals for AB testing and it is prioritized taking into account the results of the previous usability report.
This other document matches the problems detected in the Usability Tests and posible solutions from the A/B Testing Improvements.
These Epics and its tasks were created to solve those pain points and improve the user experience for AB Testing:
LPS-103732 Improvements in variants based on usability tests
LPS-103735 Improvements on set element as click goal based on usability tests
LPS-103961 Improvements in A/B Test Sidebar