According to Usability Testing Report, some users got troubles using A/B testing because of their mental models based on other tools and expected behaviors. In general, users manage to follow all the steps in the process of creating A / B Testing, but they find problems in deepening each step.
It would be good to restyle some components to achieve more clear hierarchy, give more importance to the most used elements and provide more useful information to the users.
“I’m a little bit lost. I want to duplicate the page but it doesn’t allow me to duplicate it” _User 4