Users might want to test variants that scale changes between them.
A user wants to test 4 possible banners to find out which one works better.
- The control
- Variant 1: the banner title is bigger
- Variant 2: the banner title is bigger, the banner has a button
- Variant 3: the banner title is bigger, the banner has a button, and the banner image is animated.
To generate this variants, the user can be faster and have a less tedious edition experience by duplicating variants and then apply next set of changes.