A key part of any content strategy is ensuring your content has the right visibility. For public content, authors need to care for SEO and ensure the topic is something people frequently search for. If the content is private, then the internal links and references are the primary sources for finding the content. Learning where people click through on what type of content allows authors and organizations to make better decisions when selecting topics and how to best make use of that content.
Authors stress about optimizing their content and topics to optimize click-throughs. Understanding why a content did not get traffic helps them learn from their mistakes.
In charge of utilizing the content once it is written, strategists need to ensure the content is reaching the intended audience.