Related to each piece of content, there are some comparative graphics that are useful to understand the performance of that specific content against other contents of the same type, published at the same time or in the same campaign, for example.
The content performance analytics will help authors and strategists to understand the performance of their contents in terms of engagement (views & reads), traffic (visitors sources) and SEO optimization. For views and reads and traffic metrics, new content performance graphics will provide the historical and more detailed data that the side panel can't show. For SEO optimization, metrics on issues found and tips to fix them will be provided. In future iterations it could also include suggestions and tips about keywords strategy & optimization.
Content authors and content strategists with several authors working for them.