Top referring sites & domains (referral traffic detail)

• Type: Story
• Status: Ready for Development
• Priority: Minor
• Resolution: Unresolved
• Affects Version/s: None
• Fix Version/s: None
• Component/s: Content Performance
• Labels:
  • d_20_09
  • fc_20_12
• Epic/Theme:
  • Content_Performance_Analytics
• Epic Link: tango-traffic-sources-from-AC
• Sprint: TANGO | #44 DIS | Aug28-Sep11, TANGO | Ready for Dev

Motivation

When the volume of traffic from other sites linking to the page is significant, it might be an indicator of a successful content strategy. Content authors and marketers spend part of their time on link building, that is, the process of acquiring links from other websites to theirs. As in the full traffic chart the total traffic volume for this source in a given period of time is provided, the detail page will offer the full list of both top referring sites and top referring pages sending traffic to the analyzed URL.

 

Design

https://www.figma.com/file/e1UMNaN6YxiplCb9DThC4u/LPS-108945-backlinks-second-level-ideation?node-id=0%3A1

Technical Requirements

• Top referring sites & pages will show:
  • a list of the 10 top-referring pages from external to site's domains with traffic volume (number of visitors -not unique -, sessions or views (depends on the implementation of LPS-118107) and traffic share (split of the total traffic share of referral traffic, in percentage). 
  • a list of top 5 referring domains, that is, the five external domains sending most traffic to the analyzed URL in the requested period of time
• To build both lists, DXP should retrieve from AC the 100 URLs sending more traffic for that period of time (excluding search engine sites', social sites' and internal to domain's URLs - see LPS-118107) or, in case AC has them grouped by domain, the 30 top-referring pages and the 5 top-referring domains (not considering only the top 30 pages)
• TOP REFERRING PAGES section:
  • Info icon will show a tooltip when hovering: Top Referring Pages shows the top 10 pages external to your site sending more traffic to this page.
  • List will show the URL truncated, and a tooltip with the full URL when hovering
  • When clicking on the URL, the target page will open in a new tab
  • The table will have a dropdown selector to switch between Traffic volume and Traffic Share
  • Only 5 links will be shown at the beginning; the rest of them will be displayed when clicking on a View More link under the list, and can be hidden when clicking on a View less link
• TOP REFERRING DOMAINS section: 
  • Info icon will show a tooltip when hovering: Top Referring Domains shows the top 5 domains sending more traffic to this page.
  • List will show the URL truncated - if needed-, and a tooltip with the full URL when hovering
  • When clicking on the URL, the target page will open in a new tab
  • The table will show Traffic volume sent per for each domain