As a marketer, I want to know all the sources driving traffic to my page

• Type: Epic
• Status: Closed
• Priority: Minor
• Resolution: Completed
• Affects Version/s: None
• Fix Version/s: None
• Component/s: Pages > Content Performance
• Labels:
  • 7.4-dxp-m1
  • d_20_08
  • d_20_09
  • dxp-only
  • echo-board-out
  • fc_20_09
  • fc_20_12
• Epic/Theme:
  • Content_Performance_Analytics
• Epic Status: Done

Motivation

Content authors and marketers need to validate their content strategy by the means of relevant metrics about the findability and engagement of their contents. As part of the content performance analytics, information about a page's traffic sources provides insights on the origin of visitors, and so on which channels are attracting the most traffic and are being most effective.

With this epic we aim to provide metrics both in a summarized and in a detailed way:

• The traffic channels pie chart will provide information about tracked traffic channels in a summary view, so that the user is able to compare between channels and go further into details of each one of them.
• The detail view for all traffic channels (except Direct traffic) will provide specific metrics for the channel being considered.