Top referring social sites (social traffic detail)

• Type: Story
• Status: Closed
• Priority: Minor
• Resolution: Completed
• Affects Version/s: None
• Fix Version/s: 7.3.X, 7.3.6 CE GA7, Master
• Component/s: Content Performance
• Labels:
  • d_20_09
  • fc_20_12
• Epic/Theme:
  • Content_Performance_Analytics
• Epic Link: tango-traffic-sources-from-AC
• Sprint: TANGO | #44 DIS | Aug28-Sep11, TANGO | #51 DEV | Dec11-Dec28, TANGO | #50 DEV | Nov27-Dec11

Motivation

When the volume of traffic from other sites linking to the page is significant, it might be an indicator of a successful content strategy. Content authors and marketers spend part of their time on link building, that is, the process of acquiring links from other websites to theirs. As in the full traffic chart the total traffic volume for this source in a given period of time is provided, the detail page will offer the full list of both Top Referring Social Media sites and Top Referring Social Pages sending traffic to the analyzed URL.

Design

https://www.figma.com/file/yfrb3NekENmnnS6SFWWLnq/lps-119486-top-referring-social?node-id=99%3A4576
The icon to be used as the generic (while we have the right ones provided) will be the "share". This will also be the one used for "others".

Finally we won't be using icons, just the names of the social media, for the sake of maintainability.

Colors. We will use colours from the ones defined by Lexicon Charts:

• Twitter.com: $cyan
• Instagram.com: $orange
• LinkedIn.com: $indigo
• youtube.com: $red 
• Facebook.com: $blue
• tiktok.com: $pink
• Pinterest.com: $teal
• Snapchat.com: $yellow 

Technical Requirements

Social info detail will show two sections:

• Interval dropdown selector with Last 7 days and Last 30 days options. This selector will persist the selection that the user has done in the first level.
• Top Referring Social Media will show a chart with incoming traffic volume by the social site for the requested period.
  • Social sites:
    • Twitter.com (must include t.co)
    • Instagram.com
    • LinkedIn.com
    • youtube.com 
    • Facebook.com
    • tiktok.com
    • Pinterest.com
    • Snapchat.com 
  • If one of the social media sites has no results, then it won’t show
  • There will be an “Others” value to show UTM results as well, identified with the generic “Share” icon

• Top Referring Social Pages will list the 5 pages from social sites considered (see LPS-118107) sending most traffic, with traffic volume.
  • Only 5 URLs will be shown at the beginning; the rest of them will be displayed when clicking on a View More link under the list, and can be hidden when clicking on a View less link > We've discarded this feature as it is not feasible

Acceptance Criteria

• Given the referring social sites traffic link in the full traffic pie chart in the content performance panel
• When the user clicks on it
• Then s/he's led to the detail page, and the interval selector, traffic volume and traffic share remain the same they were in the first level

–

• Given the detail page of the referring social sites traffic in the content performance panel
• When the user lands
• Then s/he can see the top Referring Social Media chart 

–

• Given the top Referring Social Media chart
• When there is incoming traffic from several social media sites
• Then they're ordered from higher values to lower, but the colors for each SM site remain the same regardless of the position in the list

–

• Given the top Referring Social Media chart
• When there is no incoming traffic from one or several of the considered social media sites
• Then it doesn't show in the list

–

• Given the top Referring Social Media chart
• When there is incoming traffic from URLs tagged with medium or source = social
• Then the sum of them all shows in the list as "Other"

Test Scenarios

AC ID	Test Strategy	Test Scenarios	Is it covered by FrontEnd ? (JS-Unit)	Is it covered by BackEnd? (unit or integration)	Poshi?
01	Medium	When the user clicks on the referring social sites link, s/he's led to the detail page, and the interval selector, traffic volume and traffic share remain the same they were in the first level	YES	NO
02	Low	When the user lands on the detail page of the referring social sites, s/he can see the top Referring Social Media chart	YES	NO
03	High	When the user lands on the top Referring Social Media chart and there is incoming traffic from several social media sites, they're ordered from higher values to lower, but the colors for each SM site remain the same regardless of the position in the list	NO	NO
04	Medium	When the user lands on the top Referring Social Media chart and there is no incoming traffic from one or several of the considered social media sites, they do not appear in the list	NO	NO
05	Medium	When the user lands on the top Referring Social Media chart and there is incoming traffic from URLs tagged with medium or source = social, the sum of them all shows in the list as "Other"	NO	N/A