Once the inventory of the content and features that the Starter Kit has been described at a general level, the first task to undertake is to define the elements of the visual identity of the fictitious brand on which the Starter Kit will be created.
- Design of the company logo.
- Definition of the color gamut with variations for two stylebooks.
- Definition of the typographic system with variations for two stylebooks.
- Design of the "Home" page as the first application and guide from which the rest of the pages will be designed.