Master Pages to have different variations to be used with different end users segments

• Type: Epic
• Status: Open
• Priority: Critical
• Resolution: Unresolved
• Affects Version/s: None
• Fix Version/s: None
• Component/s: Content Page Experience Personalization, Page Templates > Master pages
• Labels: None
• Epic/Theme:
  • Personalization
• Main Core Job: Optimize - Personalize Experiences and Content
• Secondary Core Job(s):
  Engage - Inform Users
• Epic Status: To Do

Motivation

Content page personalization (Experiences) is powerful but requires a lot of maintenance and so is expensive in terms of scalability.

By allowing page admins to have variations of master pages, some personalizations in common areas of the page (like footer) can be managed simultaneously.