- Navigate to Control Panel > Configuration > Custom Fields and select User
- Create a new Custom Field under Text and Numbers > Input Field titled "New Region"
- Ensure that the field is searchable as text (under Advanced Properties)
- Create a new user and add the value "Asia, Middle East & Africa [AMEA]" for the New Region field
- Create a segment titled Asia and add Condition "New Region contains Asia" (see 0 matching users)
There is 1 matching user
There are 0 matching users