A/B testing where 2 or more pieces of web content are compared with the goal of having the user buy something or click on an ad.
User would create different web content for the test.
In Control Panel an A/B test would be created.
- select the web content to be served up 50% of the time for the duration of a week.
- set the Target URL that you want to keep track if the web content gets you there.
- select the A/B Test to serve up only the winner after a week of testing.
This could make LR more appealing to Marketing People