Personalization requires you to identify visitors and appropriately target them. Segmentation is a means to create criteria in order to group visitors based on available data. Business users will need to create segments while creating personalized experiences on DXP. We need to make this as easy as possible since this can get tedious and is simply a means to an end. This means reducing decisions and making it as straightforward as possible.
|Documentation of the Segmentation UI||Closed|