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  1. PUBLIC - Liferay Portal Community Edition
  2. LPS-87035

Segment anonymous visitors by progressive profiling / 3rd-party profile information

    Details

    • Type: Epic
    • Status: Open
    • Priority: Minor
    • Resolution: Unresolved
    • Affects Version/s: None
    • Fix Version/s: None
    • Component/s: Analytics, Segmentation
    • Labels:
      None

      Description

      Any information that can be gathered about an anonymous visitor is an opportunity for a business to better personalize an experience. This is especially true for profile information since it helps companies identify the buyer persona. Using things like progressive profiling through forms and 3rd-party data enrichment (possibly via Triblio) we can help inbound marketers understand their visitor demographics and provide the most relevant experiences.

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            • Assignee:
              support-lep@liferay.com SE Support
              Reporter:
              angelo.youn Angelo Youn
              Recent user:
              Eduardo García
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                Updated:

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