A/B testing is a method of comparing two versions of a page against each other to determine which one performs better. The method consists on running an experiment where two or more variants of a page are shown to users at random, and an algorithm is used to determine which variation performs better for a given conversion goal.
The goal of this Epic is to allow users creating a content page in Liferay DXP to define variants of a page, run experiments and track its progress. This feature will be possible thanks to integration with Liferay Analytics Cloud (The stories are linked with their counterpart in the LRAC epic).
- Create A/B Test: https://www.figma.com/file/AIvpwdchofYfAMcBi6WAc9/lps-96780-create-a-b-test?node-id=0%3A1
- Create A/B Test from Click goal: https://www.figma.com/file/LgdzBf2JskuKZYlRkRPKRk/lps-96791-click-goal?node-id=0%3A1