A/B testing of Content Pages

• Type: Epic
• Status: Closed
• Priority: Critical
• Resolution: Completed
• Affects Version/s: None
• Fix Version/s: None
• Component/s: AB Testing
• Labels:
  • 7.2-sp1-must
  • fc_19_06
  • fc_19_07
  • fc_19_08
  • fc_19_09
• Epic/Theme:
  • AB_Testing
• Epic Status: Done

Story and use case documentation

A/B testing is a method of comparing two versions of a page against each other to determine which one performs better. The method consists on running an experiment where two or more variants of a page are shown to users at random, and an algorithm is used to determine which variation performs better for a given conversion goal. 

The goal of this Epic is to allow users creating a content page in Liferay DXP to define variants of a page, run experiments and track its progress. This feature will be possible thanks to integration with Liferay Analytics Cloud (The stories are linked with their counterpart in the LRAC epic).

Design Proposals

• Create A/B Test: https://www.figma.com/file/AIvpwdchofYfAMcBi6WAc9/lps-96780-create-a-b-test?node-id=0%3A1

• Create A/B Test from Click goal: https://www.figma.com/file/LgdzBf2JskuKZYlRkRPKRk/lps-96791-click-goal?node-id=0%3A1

• Edit A/B Test: https://www.figma.com/file/KnvrQ4GJp7brIs1Uzw2J4f/edit-a-b-test?node-id=53%3A0