- Add 2 web contents
- Matched and Not Matched
- Add a user segment with a female gender rule
- Add a User Segment Content Display portlet
- Configure it to "If the user belongs to the female user segment then display the Matched Web Content" otherwise "Display the Not Matched Web Content"
- Go to the page and assert the Not Matched Web Content doesn't display, but a message does "There are no matching rules"