Intro/Context:

Video marketing is a popular marketing strategy to increase the new acquisition of customers. This is because users generally prefer videos over static imagery and text. Videos can be both informative and entertaining, which is a major reason video content has easily overtaken other forms of content in terms of user consumption.

However it takes more than just creating persuasive videos to drive conversion, the video need to be well-placed and paired with a good experience strategy.

The goal of this Epic is to allow fragments to support additional external video sources like: facebook, vimeo and Twich as well as supporting the new Liferay video URLs.